Tired of courses that are death by powerpoint or just high level generalities of how to bring products to market? Me too.
Real World PMM is the only online Product Marketing course that takes a hands-on approach to learning PMM. We use a case-based methodology to encourage strategic thinking. By the end of this course, you’ll be able to learn:
- How to rally a company around the art and science of persona development
- Frameworks to create impactful messaging and positioning for category creation
- Go-To-Market frameworks for different types of product launches to most effectively launch products
I've built product marketing teams in Silicon Valley, Seattle, and Singapore. I've helped to create Marketo's Engagement Marketing Platform and launch Microsoft's SQL Server and Azure business in Asia Pacific. I founded and help run Product Marketing Masters as well.
The Entire Real World Product Marketing Academy
Learn how to create personas, write winning messaging and positioning and develop go-to-market strategies with real-world examples that help you to practice the skills needed to level up and successfully bring products to market!
PMM Career Coaching
1x1 PMM career coaching to get you the dream job or grow your PMM career. Services include: mock interviews, resume review, recruitment teams, management development, growing your career, etc...
The Art and Science of Personas
Learn how to create personas with real-world examples that help you to practice the skills needed to level up and successfully bring products to market!
Create Winning Messaging and Positioning
Learn to build a winning go-to-market strategy with real-world examples that help you to practice the skills needed to level up and successfully bring products to market!
Building an Effective Go-To-Market Strategy
Learn to build an effective go to market plan with a real-world example that help you to practice the skills needed to level up and successfully bring products to market!
Breaking into Product Marketing
Looking to get a job in Product Marketing? Take our Product Marketing 101 course along with a complimentary coaching course with Shyna to get the fundamentals of the job hunting process, getting your resume in order, and interviewing!
“Going through the process of interviewing for a PMM job can be overwhelming. It's highly competitive, and it's so important to highlight your strengths. Shyna helped me think through how to best position myself, surfacing the right stories to tell about my experience. I practiced interviewing with her, she gave me career advice and even helped me negotiate my offer!”Gaby Izarra, PMM, Webflow
“Shyna is my go-to for any product marketing focus I need high quality attention on. She has a wide range of product marketing expertise from go to market, to sales enablement to messaging and positioning. She has full stack product marketing capabilities and her mentorship is valuable to any upcoming PMM.”Kai Ichikawa, VP PMM, Concord
“Shyna has tremendous experience in product marketing and has helped me to think through different elements of go-to-market strategy which has been beneficial to my growth as a PMM”Hilarree Wong, PMM, CourseHero
“Shyna's breadth of product marketing expertise and ability to execute has really helped our team move quickly, enable Sales, and better understand our competitors. She's able to quickly understand the industry, the product and key players to help establish a go-to-market strategy.”Mike Mace, VP of PMM, UserTesting