We teach you how to bring products to market with real world examples.
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1
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2
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The Art and Science of Personas
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Personas Template
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3
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The Case
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Now it's your turn! Create 1 Persona Using What You've Learned
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Create Your Own Persona Assignment
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4
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Creating Winning Messaging and Positioning
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Messaging and Positioning Slides
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Messaging and Positioning Assignment
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5
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Building a Go-To-Market Plan
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Product Marketing Briefing Document Assignment
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Go-To-Market Plan Assignment
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Submit Your Product Marketing Materials to Shyna for a 1 on 1 Coaching Session
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Group Case-Based Discussion
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6
Still Not Sure?
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